Building a strong internal structure in your cosmetic practice is imperative to successful conversion of contacts to consults...to procedures.
There is no point in building various "opportunities" for patients to enter your practice unless you are prepared to convert them. Conversion requires a strong internal practice structure. Staff, surgeon and practice protocols are the building blocks. It is the talents and work of the surgeon(s), staff and protocols (practice glue) that make a practice internally strong and able to accept and convert the leads that externally marketing yields. This is where we start!
What is your SWOT? Strengths, Weaknesses, Opportunities and Threats
Cosmetic practice doorways are effective with strong internal practice structures.
External marketing is made up of various "doorways" that potential patients enter. These doorways are determined in part by location, demographics and practice opportunities. These are not "new tricks", but new ways in which we use these old tricks. Again, it starts with the internal practice structure.
Marketing "doorways" usually include
- Seminars- mini and major
- Open house
- Website
- Website - procedure specific
- Mailings
- Medical spas
- Ancillary staff
